Search Engine Optimisation: The Archives
A key factor in search engine optimization is your SERP – that is your position in the Search Engine Results Pages for any given keyword. The Holy Grail of SERP is to achieve the first position on the first page of results for a particular keyword. This article explains why.
Wikipedia has lifted restrictions on links to their sister sites that will give these new, for-profit sites an unfair advantage in the search engines. This post look at why you should care and what other commentators have said about the controversial decision.
Inspired by the META Description plugin for WordPress, I spent some time porting the code across to ASP.NET so that dynamically generated pages in my web applications could benefit from the enhanced individual META description tags.
How to add support for sitemap autodiscovery to your website. Now that Google, Yahoo! and MSN have added support for autodiscovery, you can add a simple line to your robots.txt file that tells the spiders where the sitemap is located.
Submitting your site to Google isn’t a guaranteed way to get listed in their index. There’s a better way, as discussed here.
If you run or manage any type of website, you’ll have heard of Search Engine Optimisation (SEO). This is a method of refining your web pages to get higher listings in search engine results. I’ve written this guide for clients (and potential clients) to help you understand what SEO is, why it’s important, setting goals and expectations, and what to watch out for.
Savvy bloggers use press releases as a method of getting exposure for their blogs in the mainstream media. We’ve used it recently with our website and had good coverage with local press and media. In fact, word has it that the BBC spotted Lisa on a rival channel and tried frantically to get in touch, [...]
Posted in Search Engine Optimisation on Friday, January 19 2007 | Comments Off
I love reading MicroPersuasion, but I think Steve Rubel has flipped his lid by declaring the death of the pageview! I am going to make an argument that whatever succeeds the page view (RIP) needs to go beyond counting traffic. In a Long Tail world we shouldn’t care about big amalgamated numbers. Marketers are going [...]
An Untitled web page is almost as bad as an email with no subject line! But can you help the search engines to promote your website, by improving your page titles? In this article, Gerard looks at improving the title tags on your website in order to help search engines classify your pages better.