Search Engine Optimisation: The Archives
Why Is Google SERP So Important?
A key factor in search engine optimization is your SERP – that is your position in the Search Engine Results Pages for any given keyword. The Holy Grail of SERP is to achieve the first position on the first page of results for a particular keyword. This article explains why.
Posted in Client Guides, Search Engine Optimisation on Friday, May 4 2007 | 1 Comment »
Wikimedia’s Unethical Use Of nofollow For Commercial Gain
Wikipedia has lifted restrictions on links to their sister sites that will give these new, for-profit sites an unfair advantage in the search engines. This post look at why you should care and what other commentators have said about the controversial decision.
Posted in Search Engine Optimisation on Thursday, May 3 2007 | 1 Comment »
SEO – Automating Meta Description For Dynamic ASP.NET Pages
Inspired by the META Description plugin for WordPress, I spent some time porting the code across to ASP.NET so that dynamically generated pages in my web applications could benefit from the enhanced individual META description tags.
Posted in General, Programming, Search Engine Optimisation on Wednesday, April 18 2007 | Leave a comment »
How To Configure Sitemap Autodiscovery For Your Website
How to add support for sitemap autodiscovery to your website. Now that Google, Yahoo! and MSN have added support for autodiscovery, you can add a simple line to your robots.txt file that tells the spiders where the sitemap is located.
Posted in Internet Technologies, Search Engine Optimisation on Thursday, April 12 2007 | 1 Comment »
Submit Your Website To Google? You Don’t Have To….
Submitting your site to Google isn’t a guaranteed way to get listed in their index. There’s a better way, as discussed here.
Posted in Search Engine Optimisation on Tuesday, March 27 2007 | 1 Comment »
Client Guide: Introduction to Search Engine Optimisation
If you run or manage any type of website, you’ll have heard of Search Engine Optimisation (SEO). This is a method of refining your web pages to get higher listings in search engine results. I’ve written this guide for clients (and potential clients) to help you understand what SEO is, why it’s important, setting goals and expectations, and what to watch out for.
Posted in Client Guides, Search Engine Optimisation on Wednesday, February 28 2007 | Leave a comment »
Press Releases and Search Engine Benefits
Savvy bloggers use press releases as a method of getting exposure for their blogs in the mainstream media.
We’ve used it recently with our website and had good coverage with local press and media. In fact, word has it that the BBC spotted Lisa on a rival channel and tried frantically to get in touch, even [...]
Posted in Search Engine Optimisation on Friday, January 19 2007 | Leave a comment »
Death Of The Pageview And Other Crazy Prophecies
I love reading MicroPersuasion, but I think Steve Rubel has flipped his lid by declaring the death of the pageview!
I am going to make an argument that whatever succeeds the page view (RIP) needs to go beyond counting traffic. In a Long Tail world we shouldn’t care about big amalgamated numbers. Marketers are going to [...]
Posted in Blogging, Search Engine Optimisation on Wednesday, December 20 2006 | Leave a comment »
Alternative Search Engines
Google isn’t the only search engine in the world, you know! The Listible website has a growing list of alternative/new search engines that just might be worth a look.
Posted in Search Engine Optimisation on Wednesday, May 31 2006 | Leave a comment »
The Great Untitled Document Disaster
An Untitled web page is almost as bad as an email with no subject line! But can you help the search engines to promote your website, by improving your page titles? In this article, Gerard looks at improving the title tags on your website in order to help search engines classify your pages better.
Posted in Search Engine Optimisation, Web Design & Standards on Monday, September 5 2005 | 2 Comments »
