SEO Success For Heritage Quilts
By Gerard McGarry on 5th September 2007, filed in Search Engine Optimisation. Both comments and pings are currently closed.
I was pleasantly surprised to see that a site I’d worked on a while back is ranking at #1 in Google (uk only) for a key competitive term.
Heritage Quilts is a small business run by my client, Briege Kelly. She’s a dedicated quiltmaker and allows orders via the OSCommerce store I set up for her over a year ago.
It’s always nice to see such good search engine results for clients. Ranking highly for important search engine terms can attract new customers to your company and create business opportunities that you wouldn’t otherwise have.
Search engine behavior studies frequently prove that if you’re not on the first page of search results, you’re much less likely to get discovered by searchers. Most queries in Google are satisfied by results on the first page, so your position is everything when it comes to the web.
Ranking For Your Business Name
On a related note, don’t make the mistake of thinking that ranking first for your business name is an SEO achievement. It isn’t.
The only people who’ll search for your business by name are those that already know about you. With local clients, I always try to focus on ranking for their industry terms in the town or county relevant to their business. For example: “Accountants, Antrim”, “Architects in Ballymena”.
These are the types of searches new customers might do when searching for a supplier in their area. And these are the types of terms you need to be targeting.
Any questions?
