Why Is Google SERP So Important?
By Gerard McGarry on 4th May 2007, filed in Client Guides, Search Engine Optimisation. You can leave a response below. Tags: Google, Search, SEO
What is SERP?
SERP stands for Search Engine Results Page.
When you do a search in Google (for example), a page of (usually 10) results is displayed to you. These results are what the search engine thinks are most relevant to your query. Results on subsequent pages may have relevance, but that becomes increasingly unlikely the further back you go.
The results displayed by any search engine are based on a number of factors. The most important is whether the content of the web page matches the words in the search query.
Other factors may include how authoritative the website is, the age of the website and how many links point to the site. Inbound links are considered a ‘vote’ for your site, which is why so many people place emphasis on link building for SEO.
Why Do I Want To Be On The First Results Page?
You want people to visit your website.
It’s a fact that the majority of searchers will find what they’re looking for on the first page of results. Obviously, the prime position is at the top of the page, among the first three results.
Search engines are a vital source of traffic for your website. If you show up in first position on page one of the results, people are much more likely to click through to your site than someone whose site appears on the tenth page of results.
So, your position in the Search Engine Results Pages is critical to the exposure and eventual success of your website.
How Do You Search?
I want you to think about how you search for information on the Internet.
How many pages of results will you wade through to find the right information? How often do the first results you find meet your needs? Do you refine your query to get better results?
If you own or run a website, you’ll see the importance of getting on that first page of results for whatever keywords drive visitors to your site. In a future guide, I’ll be looking at how you can track what search phrases people are using to find your site and how to extend content on your site.
Gerard,
thanks again… that was quiet informative… m just getting started with SEO’s and will definitely need some more of your help… thx